Design & UX

User experience is more important than ever before. Design work that simplifies and enhances the interaction with a product or service is now equally as crucial as the product itself. Today’s users expect smart and clear interfaces that are both logical and intuitive. Needs, behaviors, and functionality must come together in perfect harmony. As digital products and services become smarter and more advanced, the demands on user experience are increasing – this is where the customer meets the brand every day.

At Sigma Industry, we work on precisely these challenges, including within the automotive industry, where the revolution of Autonomous Drive imposes entirely new requirements. A multitude of new aspects of human needs and behavior must be considered in the interaction between humans and machines. Our consultants provide everything from analyzing target audience and needs to ergonomic studies, prototypes, and final graphics.