An Award-Winning Relationship Builder

Maybe you’ve seen it rolling through the city – or parked outside Chalmers? To spread joy and delicious surprises to customers, colleagues and students, we created the Sigma Truck.

Staffed by enthusiastic managers and consultants, it travels across the region, always loaded with something tasty. Cinnamon buns, pizza or ice cream? No one ever quite knows what’s coming – but if you spot the Sigma Truck, chances are something delicious is about to be served.

Sigma Truck – From Crazy Idea to Success 🎉🚚

It all started in December 2016, when our food truck rolled out in Gothenburg for the first time during a customer holiday event. What initially seemed like a crazy idea quickly became a huge success – especially among students.

Since then, we’ve handed out more than 17,000 cinnamon buns, thousands of cups of coffee, semlor, ice cream, hot dogs, pizza and plenty of other treats.

In early 2025, we took the next step with Sigma Truck 2.0 – a beautifully restored 1969 Peugeot transformed into a true eye-catcher on wheels. More charming, more iconic and more ready than ever to spread joy on the road.

More Than a Food Truck

Beyond sharing treats and smiles, the truck has also become a powerful employer branding and recruitment concept – a tangible way for us to showcase our values and what it’s like to work with us.

2017, the Sigma Truck concept won Gold at the Magnet Awards (Sweden’s Employer Branding Championships). The jury stated: 🏆

“The gold winner faces the same challenge as all consultancy companies – attracting and retaining the right people. With limited resources and a relatively simple idea, they created an impact that outshone all competition. A concept that builds strong relationships with employees, candidates and customers, seamlessly connecting Employer Brand and Corporate Brand. We have never seen such an engagement-driven initiative in the industry.”